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Snowflake (2016)

Released: January 25, 2016
Genre: K-popdance poppop rockballad
Length: 21:42
Label: Source MusicLOEN Entertainment
Snowflake (EP)
Snowflake is the third extended play (EP) by South Korean girl group GFriend. It was released by Source Music on January 25, 2016 and distributed by LOEN Entertainment. The album contains five songs, including the single “Rough”, and two instrumental tracks.

The album debuted at number two on the Gaon Album Chart and has sold more than 33,000 units. GFriend promoted the album with a series of televised live performances on South Korea’s music shows, winning a total of 15 music show awards and achieving a double-consecutive grandslam in one song.

“Rough” was also commercially successful, topping the Gaon Digital Chart and selling more than one million digital downloads. Musically, the album is similar in style to K-pop from the late 1990s and 2000s.
Release and promotion
GFriend’s third EP was much-anticipated after the group won Rookie of the Year at the Golden Disk Awards and Best New Female Artist at the MelOn Music Awards for their hit singles “Glass Bead” and “Me Gustas Tu”.

The album’s title, Snowflake, and track list were revealed on January 14, 2016. It was released on January 25, in both CD and digital formats. The lead single, “Rough”, is the final song in the group’s “school series” and represents the end of a school year.

They maintained their “powerful-innocent” concept, wearing school uniforms and showcasing “perfectly synchronized fierce and powerful” dance choreography. The accompanying music video for “Rough” was inspired by the anime film The Girl Who Leapt Through Time. It was produced by Zanybros and directed by Hong Won-ki.

Hours after the album’s release, the group held a showcase at AX Korea in Gwangjin-gu, Seoul, which was broadcast live via Naver’s V app. They performed songs from the album for the first time at the showcase.

The group then promoted the album with performances of “Rough” on various music shows, starting with SBS MTV’s The Show on January 26. In their second week of promotion, the song won first place on every music show with a chart system.

By February 28, “Rough” had won a total of 15 music show trophies, including “triple crowns” on M! Countdown, Music Bank, Show Champion, and Inkigayo. With these wins, GFriend is in second place for number of wins by a girl group for a single song, behind Apink’s 17 wins for “Luv”.